
Look good, feel good; feel good, play good: A phrase that many athletes, myself included, live by. I have no problem admitting that I did/wore things during my athletic career for no other reason than to look like an absolute beast. Most notably, in my days as a college football player, I wore a visor (eye shield), taped my wrists, spatted my ankles (full ankle tape over the shoes), and cut one of the sleeves off my Under Armour so that I had a single, long sleeve with the other arm bare. Some people probably looked at me and thought I was an idiot, but I felt like a baller and it legitimately gave me more confidence as a player. And it's not just accessories that some people focus on, but the brand names on the equipment as well. I played with guys that believed we would be a better team when we switched from Russell jerseys to Nike ones. So what does all this have to do with the US Open? The answer is simple: There may not be a single sport that represents more brands than tennis.
I watched James Blake beat some random dude named Jesse Huta Galung earlier today and wanted so badly to be a fan of Blake's. He's an American from New York, the state in which the US Open is being played, and I like his demeanor on the court (you'll never hear me use the word "swag" again, by the way). But just when I thought I had found a new tennis player to root for, I noticed that the man was wearing Fila. Fila!?!? Noooooooooo James. The only good thing about Fila is that Lil' Scrappy has a hype song with that title, but in the song "F.I.L.A." stands for "Forever I Love Atlanta." Oh, and the song isn't even that good. Other than that, I didn't know Fila even existed anymore, and I would have preferred that it stay that way. And the list doesn't end there. There are only a hand-full of tennis players that rock Nike gear (Rafael Nadal, Roger Federer), but naturally they're some of the world's best players. Not even the best American player for the last decade, Andy Roddick, is decked out in Nike equipment. He's sponsored by Lacoste. I love Roddick, but Lacoste is a good sponsor for a debate team, not an elite athlete. And now you know why he's never been able to consistently compete with the world's best.
Don't believe me? Think about the most recognizable athletes on the planet, past or present...OK, who comes to mind? I'm guessing Michael Jordan, Lebron James, Tiger Woods, Tom Brady, Alexander Ovechkin, Derek Jeter, Roger Federer and maybe a few others. I'm certain that the NFL is sponsored by Reebok and I'm pretty sure the NHL is as well, so take Brady and Ovechkin out of the equation. But in the other sports (NBA, MLB, professional tennis and professional golf), players have the option of wearing whatever brand of equipment they want. So what do MJ, Lebron, Tiger, Jeter and Federer all have in common? They all wear Nike. Look, I'm not stupid. I realize that money plays a huge factor in all of this. Nike is the biggest athletic corporation on the planet, therefore they have the most money to pay high profile athletes to wear their equipment. But here's another justification. The last ten NCAA Football Division 1 FBS National Champions have been: Auburn, Alabama, Florida, LSU, Florida again, Texas, USC, USC again, Ohio State and Miami. I don't need to tell you who sponsors all eight of these programs. Lastly, in my five years in college, my football team had three different sponsors: Russell, Nike and Adidas. We made the national playoffs just one time in those five years and I bet you can guess who our sponsor was that year...Coincidence? I think not. I'm not going to say it's impossible to win if you don't wear Nike, but it's pretty clear that your chances increase exponentially if you do. I'd love to hear your opinions on the subject, so please leave comments on this site or my Facebook page. Thank you all.
"We can't win at home and we can't win on the road. My problem as general manager is I can't think of another place to play." -Pat Williams
-Brusk Dollhairs





